UNDERSTANDING THE COMMUNICATION PROCESS:
Communication refers to messages that are sent by a sender through a communication channel (be it spoken, non-verbal, written or visual) to a receiver or multiple receivers.
There are 7 critical elements of the communication process:
(1) The sender (2) The message (3) Encoding (4) The communication channel (5) The receiver (6) Decoding and (7) Feedback.
In short, senders must encode their messages into a form that is appropriate, to which the receiver must then decode the message to understand its meaning and significance and provide appropriate feedback.
While this may seem like a fairly simple process, ineffective communication, speaking anxiety
or other factors can lead to:
Misunderstandings and barriers to communication, which can occur at any stage of the communication process.
WHY YOU SHOULD LEARN:
Learning the art of Public Speaking and Communication gives you the ability to minimize any
potential misunderstandings and overcome barriers at each stage of the communication process.
It can also help to develop an ability to understand and use nonverbal communication. This in turn, can help you connect with others,
express what you really mean, navigate challenging situations and build better relationships at home or at work.
In addition to this, learning also helps you to develop important life skills such as Critical Thinking, Problem Solving,
Conflict Resolution, Leadership and Team Building.
Be it for on-stage presentations or impromptu conversations, we will guide you through each stage of the Communication Process and the Public Speaking Competence Rubric (PSCR) and ensure that you are able to navigate your way confidently through each of the Proccesses and Speaking Competencies.
COMMUNICATION IN BUSINESS: STATISTICS
Through communication, a business can communicate their strategies and goals, which in turn lead to:
Higher profit margins, increased productivity and lower employee turnover.
However, according to a Workforce poll approximately 60% of companies do not have a long-term strategy for communication.
218% HIGHER INCOME
Companies that offer
comprehensive training have 218% higher income per employee than companies without formalized training.
Companies who invest in training enjoy a 24% higher profit margin than those who
spend less on training.
40% OF EMPLOYEES
40% of employees who don’t receive the necessary job training to become effective, will leave their positions within the first year.
74% MOVED TO A
74% of people have stopped dealing with a company and moved to a competitor due to
feeling that the company
OUTPERFORM BY 202%
In a recent Dale Carnegie
survey, companies with engaged employees outperform those without
by up to 202%.
COMMUNICATION IN GENERAL: STATISTICS
Being able to communicate effectively is one of the most important life skills. Individuals who possess good interpersonal skills are strong verbal and non-verbal communicators, who are often considered to be “good with people”.
TOP RATED CRITICAL SKILL
Communication skills are
indicated as the top-rated
critical skill in Malaysia.
75% - 80% SPENT IN
Experts estimate that the average business executive spends approximately 75% to 80% of the day
engaged in oral or written communication.
PRODUCTIVITY IMPROVES BY 25%
Productivity improves by up to 25% in
organizations with connected employees.
96% THINK BUSINESSES
NEED TO IMPROVE
96% of people think the businesses
they deal with could improve when it
comes to communication &